PENJANA to revive creative, events industries

By , in Economy Nation on .

KUALA LUMPUR, June 17  – The general view among arts, culture, entertainment, and events stakeholders is that the RM225 million funding via the National Economic Recovery Plan (PENJANA) will help industries come to life post-pandemic.


Malaysian Artistes’ Association (SENIMAN) president, Rozaidi Jamil (aka Zed Zaidi), said: “The action taken by the Government is right for revitalizing the creative industry (comprising film, advertising, music, etc) and that a great deal can be done with the allocation.”

He said that one of the main complaints during the movement control order (MCO) was that there was no work and no income, so the funding will help people like producers, particularly, ensure people like those working behind the scenes benefit from continuous employment.

The financial support provided under PENJANA’s third thrust of stimulating the economy is to help the industries exploit opportunities offered by digitalization and to find an edge.

“The creative industry started getting back into the swing of things on June 10 after the standard operating procedure (SOP) for shoots was issued,” he said.

The funding includes RM100 million in soft loans with an interest rate of 3.5 percent, RM30 million in MyCreative Ventures grants for the creative, events and exhibitions industries, and RM10 million for the Cultural Economy Development Agency (CENDANA).

Animonsta Studio’s chief executive officer, Nizam Abd Razak, is glad about the government’s focus on the creative industry as well, adding that “the funding must reach each layer”.

“Projects that involve many in the sector are required, for example, joint AniMY projects which utilize different animation studios,” he said.

Focus is important to boost the creative industry and namely on local animation work like BoBoiBoy which has demand and export potential, Nizam said.

He said the RM35 million Digital Content Fund under the Malaysian Digital Economy Corporation (MDEC), with a focus on animation and visual effects, will create a positive impact on companies and individuals.

“MDEC has an effective funding framework and has been helping animation companies to grow for over two decades.

“With careful planning, so much more quality animation reflecting our culture can be created,” he said.

Malaysian Indian Association of Event (MIAE) president, Datuk K. Sivakumar, said he is happy that government support is available for the industry’s Indian companies.

“MIAE will be organizing special programs to generate income via wedding and other expos that will benefit Indian entrepreneurs.

“We estimate that over 250 big-scale events can be organized while adhering to the SOP,” he said.

The government will provide RM50 million worth of digital marketing, with RM10 million in digital marketing and promotions grants accessible via MyCreative Ventures and with a cap of RM5,000 per event, and which will be able to benefit 2,000 events, exhibitions, and production.


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