Police Monitor Wealth-Flaunting Cosmetic Founders

KOTA BHARU, July 9 — State police have placed several online entrepreneurs and cosmetic brand founders under surveillance for suspected money laundering activities after they repeatedly flaunted extraordinary wealth on social media platforms.

Kelantan Police Chief Datuk Mohd Yusoff Mamat stated that while the business operations of these high-profile individuals have not yet been conclusively tied to commercial fraud or scams, their ostentatious displays of luxury—including broadcasting stacks of physical cash during live social media streams—have triggered red flags among federal financial regulators and investigators.

“They are now on our radar. We are monitoring them for possible money laundering. If any offences are detected, we will take action together with the Inland Revenue Board and Bank Negara Malaysia,” Mohd Yusoff told Bernama recently.

Under the active tracking operations, targeted business owners will be legally required to produce verifiable transaction records, corporate receipts, and audited financial declarations to explicitly substantiate the legal origins of their funding.

Mohd Yusoff explained that these theatrical showcases of extreme affluence are frequently utilized as aggressive psychological marketing ploys to fabricate false public confidence in specific retail products.

“When people see someone appearing wealthy and displaying stacks of cash, they assume the products are selling well and can generate substantial profits,” he noted.

Addressing broader commercial crime trends, the state police chief advised citizens to remain highly vigilant against evolving syndicate networks and to view short-term investment schemes guaranteeing exorbitant returns with extreme skepticism. He urged the public to research common scam formats, ignore suspicious calls from unrecognized numbers, and exclusively transact on verified online trading hubs.

“If an investment promises huge returns in a short period, it should be treated with suspicion. And if you’re too lazy to read, just ask ChatGPT how to avoid scammers,” he concluded.

-NMT