MASOC 2027 Chief Executive Officer Datuk Abdul Rashid Yaakub
KUALA LUMPUR, Oct 24 – The Malaysia SEA Games Organising Committee (MASOC 2027) launched an extensive promotional tour across major landmarks in Kuala Lumpur on Saturday, October 24, 2026, to generate public momentum for the 34th SEA Games and 14th ASEAN Para Games (APG).
MASOC 2027 Chief Executive Officer Datuk Abdul Rashid Yaakub stated that the initial tour activated five strategic urban hubs across the capital: Pasar Seni (Central Market), The Exchange TRX, Bukit Bintang, Dataran Merdeka, and the Petronas Twin Towers at Kuala Lumpur City Centre (KLCC).
The capital city tour marks the official start of a broader multi-region awareness campaign leading into the regional multi-sport events scheduled for late 2027.
Campaign Activities, Regional Roadmap, and Event Schedule
Key promotional highlights, regional expansion plans, and official competition dates include:
- Interactive Fan Engagements: The promotional convoy featured open-top branded trucks showcasing the official Games identity, live appearances by official mascot TUAH, meet-and-greet sessions with national athletes, marching band and cheerleading performances, sports-themed mini-games, souvenir giveaways, and public photo booths.
- Zonal Tour Expansion: Following the initial Klang Valley activation, the three-month promotional campaign will expand to the East Coast, Southern, and Northern zones starting January 2027.
- Grassroots & Community Outreach: Abdul Rashid emphasized that promotional activities will extend beyond major urban centers to encompass schools, rural villages, and remote communities across Peninsular and East Malaysia.
- Inter-Ministry Collaboration: MASOC will collaborate with government agencies and ministries to integrate Games promotion into existing public events, including a planned partnership with the Road Transport Department (JPJ) during its national carnival in April 2027.
- Official Event Dates: The 34th SEA Games will take place across Kuala Lumpur, Sarawak, Johor, and Penang from September 18 to 29, 2027, while the 14th ASEAN Para Games will be hosted in Kuala Lumpur from October 17 to 23, 2027.
–NMT
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