![\"creative](\"https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f-1024x640.jpg\")
<\/figure><\/div>\n\n\n\n“This business and creative infrastructure is built on an animation industry that had successfully released original global intellectual properties (IPs) that have created a generation of content developers who are skilled in pre-production concept, storytelling, and production development,”\u00a0he said.<\/p>\n\n\n\n
Moreover, Low said IPs are developed based on local culture or backdrops, such as rural Malaysia (such as The Kampung Boy and Upin & Ipin) or Southeast Asian suburban life (such as Boboiboy), all of which feature unique and original stories and characters that are based on Malaysian and Southeast Asian traditions and cultures.<\/p>\n\n\n\n
In 2019, Malaysian animation IPs dominated the box-office with \u201cUpin & Ipin: Keris Siamang Tunggal\u201d, \u201cBoboiboy Movie 2\u201d, and \u201cEjen Ali: The Movie\u201d being three of the biggest movies of the year, with combined receipts amounting to more than RM90 million. <\/p>\n\n\n\n
“The new Upin & Ipin film also made it to the Academy Awards 2019 Shortlist for Best Animation,” he said.<\/p>\n\n\n\n
Low said the local digital creative industry is supported strongly by the Malaysian government, with promising results and outcomes which can be seen in the industry\u2019s achievements.<\/p>\n\n\n\n
According to MDEC\u2019s own analysis, revenue through animation IPs alone has now reached RM170 million, with over 60 IPs having a global reach of 120 countries.<\/p>\n\n\n\n
Malaysia also has a growing footprint in global blockbuster video games. game art and co-development of\u00a0award-winning and internationally acclaimed game IPs, like Street Fighter V, Gears of War 5, and Marvel\u2019s Spider-Man.\u00a0<\/p>\n\n\n\n
“All of them have raised the capability of Malaysian studios and proved time and again that they are globally competitive and the first that many AAA publishers and developers would turn to,” said Low.<\/p>\n\n\n\n
AAA is an informal classification used for video games produced and distributed by a mid-sized or major publisher, typically having higher development and marketing budgets.<\/p>\n\n\n\n
Malaysia also excelled at game IPs, with multiple globally renowned Malaysian game IPs winning huge awards and featured numerous times on Apple and Google app stores.<\/p>\n\n\n\n
“These games, which are locally developed by indie studios, have a global audience through various platforms such as Steam, Epic Games Store, Sony, Microsoft,\u00a0Nintendo, Apple, and Google,” he said.<\/p>\n\n\n\n
Currently, he said the Malaysian games industry has more than 330 studios directly involved in various stages of production and development; providing employment for nearly 11,000 individuals.<\/p>\n\n\n\n
“Right now, the digital content sector \u2013 like other industries \u2013 are in a state of recovery. The industry is likely to remain resilient from a production standpoint, with the animation, visual effects, games, and new media sectors meeting global demand,” said Low.<\/p>\n\n\n\n
According to the Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study, online video consumption on mobile devices leaped by\u00a060 percent in aggregate across in Southeast Asia, as the pandemic sparked lockdowns and stay-at-home orders.<\/p>\n\n\n\n
“However, despite the positive outlook, key areas do need continuous support.<\/p>\n\n\n\n
“Digital and tech platforms are the only economical mechanism that keep the industry efficient and profitable, while more government regulators and industry dialogues are needed as well,” said Low.<\/p>\n\n\n\n
Meanwhile, the National Tech Association of Malaysia (PIKOM) chairman, Danny Lee advised creative technology players to look beyond local content and widen their scope.<\/p>\n\n\n\n
\u201cBenchmark ourselves with other industry players worldwide, pick up useful references and guides that will help us expand our creativity. <\/p>\n\n\n\n
“Use the existing available platform, it is time to go digital, to go online. This will help get a wider reach, faster feedback, and a greater source of input,\u201d he said, adding that the industry offers many possibilities,\u00a0including talent development and upskilling.<\/p>\n\n\n\n
— BERNAMA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" KUALA LUMPUR, Dec 17 — The information communication technology (ICT) creative industry,\u00a0specifically e-games and animation…<\/p>\n","protected":false},"author":1,"featured_media":7392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524],"tags":[],"class_list":["post-7391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nation"],"featured_image_urls":{"full":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f.jpg",1110,694,false],"thumbnail":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f-150x150.jpg",150,150,true],"medium":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f-300x188.jpg",300,188,true],"medium_large":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f-768x480.jpg",640,400,true],"large":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f-1024x640.jpg",640,400,true],"1536x1536":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f.jpg",1110,694,false],"2048x2048":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f.jpg",1110,694,false],"newsium-slider-full":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f.jpg",1110,694,false],"newsium-featured":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f.jpg",1024,640,false],"newsium-medium":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/12\/6a2a75e66f3d2ebfa1698b29e77ab4f55fdabf4b9aa2f.jpg",720,450,false]},"author_info":{"info":["Editor"]},"category_info":"Nation<\/a>","tag_info":"Nation","comment_count":"0","_links":{"self":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts\/7391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7391"}],"version-history":[{"count":1,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts\/7391\/revisions"}],"predecessor-version":[{"id":7393,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts\/7391\/revisions\/7393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/media\/7392"}],"wp:attachment":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}