![\"penjana\"](\"https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg\")
<\/figure><\/div>\n\n\n\nMalaysian\u00a0Artistes\u2019 Association (SENIMAN) president, Rozaidi Jamil (aka Zed Zaidi), said: \u201cThe action taken by the Government is right for revitalizing the creative industry (comprising film, advertising, music, etc) and that a great deal can be done with the allocation.\u201d<\/p>\n\n\n\n
He said that one of the main complaints during the movement control order (MCO) was that there was no work and no income, so the funding will help people like producers, particularly, ensure people like those working behind the scenes benefit from continuous employment.<\/p>\n\n\n\n
The financial support provided under PENJANA\u2019s third thrust of stimulating the economy is to help the industries exploit opportunities offered by digitalization and to find an edge.<\/p>\n\n\n\n
\u201cThe creative industry started getting back into the swing of things on June 10 after the standard operating procedure (SOP) for shoots was issued,\u201d he said.<\/p>\n\n\n\n
The funding includes RM100 million in soft loans with an interest rate of 3.5 percent, RM30 million in MyCreative Ventures grants for the creative, events and exhibitions industries, and RM10 million for the Cultural Economy Development Agency (CENDANA).<\/p>\n\n\n\n
Animonsta\u00a0Studio’s chief executive officer, Nizam Abd\u00a0Razak, is glad about the government\u2019s focus on the creative industry as well, adding that \u201cthe funding must reach each layer\u201d.<\/p>\n\n\n\n
\u201cProjects that involve many in the sector are required, for example, joint AniMY projects which utilize different animation studios,\u201d he said.<\/p>\n\n\n\n
Focus is important to boost the creative industry and namely on local animation work like BoBoiBoy which has demand and export potential, Nizam said.<\/p>\n\n\n\n
He said the RM35 million Digital Content Fund under the Malaysian Digital Economy Corporation (MDEC), with a focus on animation and visual effects, will create a positive impact on companies and individuals.<\/p>\n\n\n\n
\u201cMDEC has an effective funding framework and has been helping animation companies to grow for over two decades.<\/p>\n\n\n\n
\u201cWith careful planning, so much more quality animation reflecting our culture can be created,\u201d he said.<\/p>\n\n\n\n
Malaysian Indian Association of Event (MIAE) president, Datuk K. Sivakumar, said he is happy that government support is available for the industry\u2019s Indian companies.<\/p>\n\n\n\n
\u201cMIAE will be organizing special programs to generate income via wedding and other expos that will benefit Indian entrepreneurs.<\/p>\n\n\n\n
\u201cWe estimate that over 250 big-scale events can be organized while\u00a0adhering\u00a0to the SOP,\u201d he said.<\/p>\n\n\n\n
The government will provide RM50 million worth of digital marketing, with RM10 million in digital marketing and promotions grants accessible via MyCreative Ventures and with a cap of RM5,000 per event, and which will be able to benefit 2,000 events, exhibitions, and production.<\/p>\n\n\n\n
— BERNAMA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" KUALA LUMPUR, June 17 \u00a0\u2013 The general view among arts, culture, entertainment, and events stakeholders…<\/p>\n","protected":false},"author":1,"featured_media":4385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,524],"tags":[],"class_list":["post-4384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-nation"],"featured_image_urls":{"full":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",768,444,false],"thumbnail":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1-150x150.jpg",150,150,true],"medium":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1-300x173.jpg",300,173,true],"medium_large":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",640,370,false],"large":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",640,370,false],"1536x1536":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",768,444,false],"2048x2048":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",768,444,false],"newsium-slider-full":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",768,444,false],"newsium-featured":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",768,444,false],"newsium-medium":["https:\/\/newmalaysiatimes.com\/wp-content\/uploads\/2020\/06\/200605-penjana-malaysia-768x444-1.jpg",720,416,false]},"author_info":{"info":["Editor"]},"category_info":"Economy<\/a> Nation<\/a>","tag_info":"Nation","comment_count":"0","_links":{"self":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts\/4384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4384"}],"version-history":[{"count":2,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts\/4384\/revisions"}],"predecessor-version":[{"id":4387,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/posts\/4384\/revisions\/4387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=\/wp\/v2\/media\/4385"}],"wp:attachment":[{"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmalaysiatimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}