KUALA LUMPUR, July 29 (Bernama) — Former Malaysian Anti-Corruption Commission chief commissioner Tan Sri Dzulkifli Ahmad has been appointed as the Chairman of The World Brands Foundation (TWBF), the awarding body of The BrandLaureate.<\/p>\n\n\n\n
The BrandLaureate, in a statement, said that Dzulkifli, who is currently serving as President of the Anti-Money Laundering and Anti-Corruption Academy, brings decades of experience in institutional reform and public sector governance to the role.<\/p>\n\n\n\n
It said the appointment reflects the foundation\u2019s commitment to ethical leadership and purposeful branding, as Dzulkifli\u2019s values of integrity and accountability align with The BrandLaureate\u2019s mission to honour authentic and impactful brands.<\/p>\n\n\n\n
\u201cTan Sri\u2019s appointment reinforces our belief that great brands are not only measured by performance, but also by principles.<\/p>\n\n\n\n
\u201cIt reflects TWBF\u2019s unwavering commitment to purposeful branding, where ethical leadership shapes reputation, trust and long-term value,\u201d said The BrandLaureate Vice President of Public Relations and Communications Hilary Ng.<\/p>\n\n\n\n
Meanwhile, Dzulkifli expressed his commitment to elevating The BrandLaureate\u2019s global presence and expanding its influence within the international branding ecosystem.<\/p>\n\n\n\n
\u201cI am honoured to join an organisation that sees branding not merely as a commercial tool, but as a powerful reflection of values, culture and societal commitment. I look forward to contributing to TWBF\u2019s mission of building brands that earn trust, inspire progress, and lead with purpose,\u201d he said.<\/p>\n\n\n\n
— BERNAMA<\/p>\n","protected":false},"excerpt":{"rendered":"
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